Wachler Tennis Club x Detroit Wick – Gem Candle Campaign

Overview: Detroit Wick partnered with Wachler Jewelers to launch a limited-edition luxury candle campaign that blended scent with surprise. Each candle contained a hidden gemstone, one of which revealed a Wachler tennis bracelet. The collaboration needed to feel upscale, sport-inspired, and aligned with both brands’ premium identities without leaning into novelty or cliché.

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Creative Strategy: I led creative direction and brand voice across product, packaging, and digital rollout. The concept centered on exclusivity and playful luxury, brought to life through tennis-influenced visuals using clean lines, crisp typography, and nods to court color palettes. From candle design to copywriting, email, and social strategy, every detail was crafted to build intrigue and elevate the user experience.