Overview: Trip Wipes is a wellness brand centered on scent and hygiene. I lead creative and daily operations to support its growth from a single product into a full lifestyle brand across digital, retail, and customer touchpoints.

 

Creative Strategy: I developed a clean, scent-driven aesthetic across content and digital platforms to reinforce the brand’s wellness voice and drive growth. As Art & Brand Director, I manage the website, inventory, and shipping, while directing all creative, including social content, newsletters, collaborations, and campaigns.