The Looking Glass Lab – Summer Camp Branding

Overview: I led branding for Ix Art Park’s youth summer camps, creating a playful, cohesive identity across three distinct programs. The design needed to balance each camp’s unique theme while remaining unified and accessible, all while supporting logistics, ticketing, and scholarship coordination.

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Creative Strategy: I created a flexible identity using hand-drawn graphics, friendly type, and custom icons to distinguish each camp while maintaining a unified look. I also designed all visual assets and managed ticketing, scholarships, and partner communications to ensure a smooth, accessible experience.