Detroit Wick – Multi-Platform Creative Direction
Overview: Detroit Wick is a fragrance-forward creative studio blending luxury and cultural storytelling. As the brand expanded into lifestyle and experiential offerings, it needed a unified visual identity that could adapt across product, digital, and environmental touchpoints.
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Creative Strategy: I developed a visual system rooted in sensorial storytelling, using bold typography and moody imagery to unify packaging, campaigns, retail displays, and the website. As Art & Brand Director, I lead all creative from concept to execution, including brand strategy, design, production, and web management, ensuring consistency across digital and physical platforms.
Impact: Through consistent and elevated creative leadership, I’ve helped redefine Detroit Wick’s presence as a cultural brand. From product launches to campaigns and digital strategy, my work has strengthened visual cohesion, deepened customer engagement, and supported continued growth across retail, experiential, and online channels.