Tyrrell Winston x Detroit Wick – Scent Design and Product Presentation

Overview: In collaboration with Tyrrell Winston and Hedy Yang Ceramics, Detroit Wick launched a limited-edition incense holder and scent experience that reimagines Winston’s iconic deflated basketball as a functional art object. I supported the product development, incense formulation, packaging assembly, and launch content.

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Creative Strategy: I oversaw incense testing and fragrance calibration to ensure the scent performed as intended. I also helped design the in-box product arrangement for an elevated unboxing, and supported the rollout with web, email, and social content aligned with the brand’s visual tone.