​Charlottesville Arts Festival – Creative Direction and Event Marketing

Overview: The Charlottesville Arts Festival was a two-day event at Ix Art Park featuring 50+ East Coast artists, live performances, workshops, and hands-on activities. Designed to celebrate creativity and community, the festival needed a strong brand presence and seamless experience for thousands of guests.

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Creative Strategy: As Marketing Director, I led visual identity, website launch, signage, maps, social media, PR, and advertising. I also supported event planning, vendor management, and on-site execution to ensure a cohesive and immersive experience.