The1RoomHotel – Creative Direction Across Experience & Brand
Overview: The1RoomHotel is a luxury, concept-driven hospitality brand offering exclusive, immersive events. With a limited, invite-only model, it needed to build intrigue, grow a loyal following, and drive ticket sales while maintaining its mystique and elevated, artistic presence.
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Creative Strategy: I led creative direction and brand voice across digital and event platforms, using minimal, moody visuals and poetic messaging to build intimacy and intrigue. I produced signature experiences like Mastermind Omakase and Wellness Day, managing everything from content and styling to menus, ticketing, and guest flow to create a fully immersive brand presence.
Impact: Signature events like Mastermind Omakase, Pasta Omakase, and Wellness Day consistently sell out, drawing a growing audience of tastemakers and collaborators. The brand has earned a strong cultural presence through consistent storytelling and experiential depth.